Fairness aint Fair…
Recently I was travelling; sharing the berth with a family, father and son was sitting there. Suddenly at next stop a Foreigner (Caucasian) broads the train. Father and son were just chatting, as I was travelling alone the novel I was carrying started boring me, I started eavesdropping on their conversation, probably that was been destined as this duo was speaking a tongue in which imp familiar, as it is very rare you find in this part of India . I was aghast when that boy start asking questions like ‘ohh he is so fair’, ‘what a lucky man’. I was shock to hear the second line. ‘What a lucky man’, from where this stuff is coming and the more astonishing was he was just a 9 years old boy. From where the boy got such a crap. Are we Indian so much obsessed with the complexion?
The mother of question that need to be answered is from where did this boy at tender age of 9 (im assuming) got such an asinine idea relating being fair and being”LUCKY”. May be had overheard his mom chatting with someone, or what most plausible scenario is as our market and television ads are full of fairness product, from their he might have got this thought. As I remember an advertisement of Fair n Lovely a popular Indian fairness cream, protagonist is a darker complexion girl who fails in whatever she tries, she got no confidence, then comes her friend gives here this fairness cream. BOOM in four weeks her complexion changes, her body language changes, she starts excelling in life, may be this these are few absurd ads that brought this asinine boy to make the conclusion that fairness is directly proportional to the success.
Why to blame this little boy for wrong take from an ad film. We grownup too fall for similar stuff but in different manner, as a proof switch on the television in the morning, you will see the paid teleshopping ads. If we people won’t fall for such shitty ads then they might not afford to pay the channel for the ad time. I heard from my his friend bought the sauna slim belt, instead of getting rid on fat the belt helped him to get rid of his skin, he got burn marks. No point in labeling this juvenile boy as asinine. We took it for granted that whatever we see in boob tube to be true, this is just the marketing style and marketing is nothing but playing with human emotion. Next time travelling if i see a child asking his parents that ‘GOSH this person must be so lucky (successful) english is his mother tongue 
‘. If this is the case then European countries can’t be developed
My proposed explanation for from where this boy got the notion, instead of answering the raises many questions like fine this boy might had got the notion that fairness is related to success from ad films. But why we got the ad for fairness cream, you can see the difference that not long back a decade or two we got only one or two brand of fairness cream and now if you start counting you’ll come to know what the value of number infinite is. Why we Indian’s are so obsessed with the complexion don’t you think the complexion is just an external factor?
What I call is the reason behind this may be the Stockholm syndrome; we get attracted towards the captor. India was ruled by British for a long time. So I think that must be genesis of the obsession with complexion. If we might have been ruled by dark skinned people then in we might had the cream to reduce the complexion. If you think otherwise or have the answer to the question please do share.
